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Brilig Chooses GoGrid to Provide High-Performance Cloud Infrastructure for its Big Data Architecture

Online Display Advertising's First Cooperative Data Marketplace Boosts Big Data Performance with a Hybrid Approach

San Francisco, Calif. - June 14, 2012 - GoGrid, a leading cloud infrastructure company, today announced that Brilig relies on hybrid infrastructure in the cloud from GoGrid for its Big Data architecture. The world's first cooperative data marketplace for online display advertising, Brilig offers ad space in more than 7,500 consumer segments. Since turning to GoGrid, Brilig has decreased its infrastructure costs and increased the performance of its Big Data solution.

"Brilig wouldn't exist without the distributed data architectures associated with Big Data," says Paul Cimino, the company's CEO. "Big Data represents a profound change in the usefulness of the huge amounts of data we generate. The cloud is just as important. By running our solution using GoGrid's hybrid cloud infrastructure, we're able to process more than 300 million requests per day without tying up our capital in database or server hardware."

Unlike most infrastructure-as-a-service (IaaS) providers, GoGrid offers hybrid cloud hosting that provides customers the choice of deploying the optimized combination of virtual and dedicated servers. Hybrid lets customers like Brilig take advantage of the immediacy of on-demand horizontal scaling and the focus of dedicated machines to perform a specific role in their architecture for Big Data processes.

Cost and performance were key criteria in Brilig's selection of an infrastructure partner. "GoGrid's dedicated hardware runs Big Data solutions efficiently, so the costs are as much as 50 percent lower," explains Mark Kemna, Brilig's chief technology officer. "You also get a security advantage when using dedicated hardware to store data. But the biggest plus is performance. We get significantly better performance with GoGrid."

"We're pleased to be a part of Brilig's success," says Jeffrey Samuels, chief marketing officer for GoGrid. "The scalability of the GoGrid cloud lets businesses like Brilig build the optimized environment to meet their critical needs. For companies that see the value of using a cloud infrastructure for demanding applications like Big Data, GoGrid's solution requires no compromise."

To learn more, read the full case study on the high-performance cloud infrastructure GoGrid provides for Brilig's Big Data solution: http://go.gogrid.com/case-study/brilig

PR publication date: 
Thursday, June 14, 2012

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