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Cloud helps smaller firms stay competitive

Today's businesses have more opportunities to improve operations and reduce costs than companies of the past, as executives currently have an abundance of technology to choose from. Cloud computing in particular enables both large enterprises and small firms to embrace unique competitive strategies - when the hosted services are implemented properly and their use aligns with long-term corporate goals.

A recent Smart Business Network Online report highlighted how cloud adoption rates are growing and allowing organizations of all sizes to level the playing field between small companies and large enterprises that have a more exhaustible supply of resources.

"It's a really exciting time for small business. For the first time, you have access to tools and solutions that may have been cost prohibitive in the past, and you can buy them by the seat and without the need to build and support an enterprise infrastructure," IT expert Frank Cox, Jr. said, according to SBN Online. "This allows you to build a cost effective, end-to-end automation platform that really impacts your business."

Cloud from the small-company perspective
When the cloud first emerged, the technology was primarily focused on the enterprise, giving decision-makers the opportunity to eliminate on-premise hardware and take advantage of a cloud infrastructure. More recently, these benefits have also been extended to smaller organizations, as the cloud can strengthen their ability to compete, according to a report by Microsoft.

"Gone are the days of large enterprises holding the keys to enterprise-class IT and services," said Marco Limena, vice president of operator channels at Microsoft. "The cloud levels the playing field for [small and medium-sizes businesses], helping them compete in today's quickly changing business environment, by spending less time and money on IT and more time focused on their most important priority - growing their businesses."

Cloud computing enables smaller firms to take advantage of enterprise-level applications and services for an affordable price, SBN Online noted, making it easier to develop and support a resilient data center without worrying about overstraining the budget.

As the cloud continues to evolve in the coming years, small companies will turn to the hosted environment in an effort to keep pace with an increasingly competitive business world. By ensuring cloud usage aligns with long-term corporate objectives, decision-makers can be sure the technology provides numerous advantages to their organizations.

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