Report: Cloud, big data approach tipping point

The business world we once knew is changing, as a variety of solutions are maturing to the point of becoming mainstream. Big data and the cloud are some of the most notorious terms in today's fast-paced enterprise and are evolving at a rapid rate, allowing more organizations around the world to benefit from embracing strategies associated with them, according to Gartner's 2012 Hype Cycle for Emerging Technologies.

"The theme of this year's Hype Cycle is the concept of 'tipping points.' We are at an interesting moment, a time when many of the scenarios we've been talking about for a long time are almost becoming reality," Hung LeHong, a research vice president at Gartner, said.

Cloud computing is fueling change in the private sector

The cloud is widely recognized as being one of the most disruptive technologies in recent memory that has transformed businesses into more efficient and productive organizations. By leveraging the cloud, companies can embrace mobility more wholeheartedly, allowing individuals to access mission-critical applications and information from anywhere on any platform, Gartner noted. This is fueling bring your own device - a phenomenon that is enhancing employee satisfaction and boosting remote working capabilities.

Cloud computing is also giving decision-makers more power to handle, analyze and leverage large volumes of consumer information. This big data trend is allowing businesses to use more personalized info to appeal to customers, giving them a competitive advantage over rival firms. By using big data, companies are also able to improve fraud reduction, Gartner noted.

By using the cloud, organizations will be able to leverage more innovative analytic solutions and be able to access records from anywhere, allowing them to develop more intuitive marketing initiatives that appeal to the next-generation consumer.

A separate Forbes report by Forrester Research analyst Holger Kisker noted that cloud-based business intelligence solutions have been successful during the past few years but have not quite reached full-scale adoption. As the cloud continues to mature, however, this will likely change, as IT executives recognize the potential cloud-based BI tools offer, allowing companies to initiate more innovative big data strategies and giving opportunities to leverage the information in new ways.

Kisker said his research firm forecast that more than one-third of companies plan to deploy a cloud-based business intelligence project before 2013. As the prospect of harnessing big data becomes more real, a larger number of organizations will likely do the same.

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